Employee retention is important for many businesses to keep reliable staff for the long run, and personalized gift cards can do the trick!
November 2025 | PerfectGift Experts | 5 minute read
Main image courtesy of SHRM.
One of the most important things for any business owner or manager to do is ensure that their employees are happy with their jobs. Many employees may not be in the job that they want to be in, but it’s important to ensure that they are happy with their current position and that their professional needs are met–such as being able to work towards promotions, receive positive feedback and constructive criticism, and that they are in a non-toxic environment.
Employee retention and the ability to keep staff wanting to work for your business is crucial, and it all comes down to their satisfaction with their job position and the workplace environment. Making sure to recognize staff for their hard work and achievements is a great place to start, but also simple gifts–like a personalized gift card–can also do the trick and mean more to staff than you’ll ever know.
Let’s learn more about personalized gift cards, their effects on boosting employee retention, and keeping staff happy!
Learning More About Employee Retention Within Your Business
Employee retention is crucial for any business and there are simple ways to learn more about it and how it affects yours!
Ensuring that staff are happy and are working in a positive workplace environment are simple ways to retain employees for years. Image courtesy of People Management.
Happy employees mean that a business will run smoother with staff being more energetic to come into the workplace and get their daily tasks completed. Boosting employee retention can be done in a number of ways and it’s crucial that this is a prime focus on your company to avoid hiring and training new staff over and over again, plus keep reliable people that are passionate about their job.
What Exactly is Employee Retention?
Many job positions and fields have a high turnover rate with many staff quitting and companies having to hire new employees and retrain them constantly. Employee retention is the ability for companies to keep employees for a specific time period and this is easily measured by the percentage of staff who remain within the company. This can ultimately reflect in the success of the company and help to maintain a stable workplace environment.
There are a number of reasons that can help to retain and keep employees longer than other businesses or job positions. Some of these reasons can include:
- Creating a positive workplace environment
- Offer benefits
- Competitive competition
- An opportunity for growth
- A stable work/life balance
- Recognizing and appreciating employees for their hard work
- Offering constructive criticism and feedback
- Offer trainings and mentorships
- Incentivize job performance with pay raises or bonuses
- Positively engaging with employees
Why is Employee Retention So Important?
There are a number of reasons why employee retention is important, but first and foremost, why not do the most to keep your employees happy? Your employees apply and work for your company to not only make a living and to do things they enjoy, but to also feel like they have a purpose in life.
Employee retention overall reduces costs, and companies can make higher profits with increased productivity. It can also help build relationships with staff by having reliable employees that are not only good at their job, but they come into work every day on time, and they are people you can build personal relationships with. Having a positive work environment is also crucial to keep employees long-term, such as building an environment where they feel recognized and appreciated for their work. Depending on the field, it can also help to provide better customer service with more knowledgeable employees and a more consistent experience for the customer.
All in all, employee retention is important because it all contributes to a company’s success, which can have an impact on financials, customer service, and overall satisfaction of staff. If your employees feel as if their work matters and their voice is heard, they will want to stay longer.
Personalized Gift Cards: Just How Effective Are They In Boosting Employee Retention?
Finding new ways to boost employee retention can be difficult, but a simple personalized gift card can make all the difference!
Gift cards with a touch of personalization–such as a message or picture–can be a great way to boost employee retention. Image courtesy of Credello.
Now that you are familiar with why boosting employee retention is crucial for any business, it’s important to find some new ways to do so. Incentives, such as bonuses or raises are a start, but sometimes something simple, such as a personalized gift card can also be an incredible option to keep employees long-term.
What Makes Personalized Gift Cards an Incentive to Keep Employees Longer?
Everyone often looks at gift cards as a “last-minute gift” that you get for someone when you’re not sure what they’re interested in or where they shop at, but this isn't the case at all. While you can go to the store and get a standard gift card of your choosing, many other places and even online retailers can allow you to personalize gift cards to make them an extra special gift for someone.
Personalized gift cards can be a multitude of things, and the most common can be from adding a sweet message to it for someone to open up and read when they receive it, or even adding a picture and their name to the card itself. These gift cards can often be sent either physically or digitally to recipients so they can add it easily to their cell phone’s wallet for easy access.
There are also many other reasons why gift cards make for a great gift for employees. While they will also boost employee retention, they can also do the following for your company too:
- Boost productivity
- Create a positive workplace environment
- Help staff collaborate better
- Boost motivation
- Improve morale
- Improve job satisfaction
- Enhances loyalty among staff
- Reinforce company values by rewarding good behavior
Why Are Personalized Gift Cards a Better Option?
It’s simple, personalized gift cards offer a better gift-giving experience because they are more thoughtful. From adding the customized message or adding a photo to the card, it can show the recipient that an extra effort was made when purchasing this as a gift and sending it. It can also be customized to reflect the interests or hobbies the recipient loves with different designs or themes to choose from to make a more memorable experience for someone when they receive the gift.
Many gift card companies also allow the recipient to choose from hundreds or thousands of different merchants. This could include everything from a simple Visa or Mastercard gift card option, or even gas stations, restaurants, department stores, and sometimes even for locally-owned businesses apply here as well.
Popular Personalized Gift Card Options to Choose From
Your next question may be about the different types of personalized gift cards that you can choose from–and luckily, there are a ton to choose from. If you’re not sure where to begin your search when trying to find your personalized gift card, check out the following popular options:
- PerfectGift+
- Visa
- Mastercard
- American Express
- Amazon
- Best Buy
- Sephora
- DoorDash
- Target
- Walmart
- Apple
- Home Depot
- TJ Maxx
- And more!
PerfectGift Corporate Gift Cards: Why These Gift Cards Are the Best Way to Boost Employee Retention
PerfectGift+ Corporate gift cards offer personalization that will make any employee feel appreciated when receiving one!
Gift cards make for a great gift every time, especially if you’re able to personalize it. Showing appreciation for your staff with a gift card that has a special message thanking them for their hard work and dedication goes a long way–and PerfectGift Corporate gift cards are the best to send for a number of reasons.
What is a PerfectGift Corporate Gift Card?
Boosting employee retention has never been easier than with a personalized gift card, but taking it up a notch with a PerfectGift Corporate one makes the experience even better for both you and your staff members. PerfectGift Corporate helps make sending out gift cards easier to give to both staff and for employees to purchase and send out. It allows your company to choose a gift card of any merchant and send it to your staff in a physical or digital option with personalization options to choose from. These personalization options can range from adding the company logo on the cards, adding a picture with you and your staff members, or simply writing a heartfelt message about how you appreciate them as an employee.
If you’re looking for a simple way to send out gift cards to your staff members, PerfectGift can do that and so much more in only a few easy steps!
How to Send Staff a PerfectGift Corporate Personalized Gift Card
PerfectGift Corporate makes it easy to send out gift cards to your staff members, making it a great and simple way to boost employee retention. Appreciate and recognize your staff with a PerfectGift Corporate gift card in seconds with these five easy steps:
- Choose a physical or electronic gift card
- Add the amount that you wish to put on it
- Personalize it by choosing a preset design and adding your company logo
- Sent out the same day for a physical card and instantly with an electronic one
- Recipients can use this card like a regular gift card anywhere they go!
Features PerfectGift Corporate Has For Your Staff
PerfectGift Corporate gift cards really are the perfect gift! Not only can they be personalized for each staff member, but there are tons of other reasons why they’ll appreciate this as a gift. Some of the best features that PerfectGift Corporate has to offer for your employees includes:
- Offer own fulfillment center which allows them to print and ship customized cards same day with next day delivery available
- Google and apple wallet compatible
- Added savings options
- Product options with access to funds of unclaimed gifts
- No order limits, no minimum, and no maximum number of gifts or purchase value
- Dedicated account manager with 365-day support
- Secure card activations for VISA & Mastercard
- Robust branding with logos on physical & digital cards and packaging
- Access to gift cards up to $10,000 / card value
- Access to hundreds of major merchant gift cards with everyday discounts
- International acceptance of VISA & Mastercard
- Multiple VISA & Mastercard card expiration periods of 6, 12, 24 and 36 months (funds never expire)
- Robust ordering portal (optional API) with full order history
- Self-serve management of resend, replace, reissue & refund gift cards
- Online access to complete order history including all invoices, order dates, and gift redemption date
- Multiple account users managed by permissions can allow/restrict access to custom card designs, order history & more
- Multiple payment options including check, ACH, wire, RTP & credit card
Why Choose a Personalized Gift Card For Your Staff? To Boost Employee Retention and Keep Staff Long Term!
All staff members appreciate incentives and small gestures that will make them feel appreciated–and will in return encourage them to stay longer. People are ever evolving professionally and are often looking for new opportunities if they don’t feel satisfied in their current role, but sometimes showing some appreciation and recognition–even through personalized gift cards–can be a simple, yet effective way to keep employees for years or even up until retirement.
Consider a personalized PerfectGift Corporate gift card to help boost employee retention and help staff feel good about the work they’re doing for you and your business!
