Offering gift cards can be a great way to bring in customers and keep them long term!
October 2025 | PerfectGift Experts | 5 minute read
Main image courtesy of Smartkarrot.
Being a business owner can be tough, especially for those who are just starting out and are looking to bring in more customers. Maybe you’ve had your grand opening and things have become quiet, struggling to bring in new people into your business and getting more sales and services. Customer acquisition and retention is important to any business and new marketing ideas, sales, or deals can help to bring new customers in, but keeping them can be the tough part.
Sometimes coming up with a new idea that can efficiently help to retain your customers is key. You did the work and brought them in, but how can you get them to stay? Gift card promotions can be your saving grace when it comes to customer acquisition and retention, and something as simple as offering your long-term, die-hard customers one to leave a good review in hopes of a strong turnaround in sales could be what you need!
Let’s discuss the importance of bringing in new customers, ways to keep them coming back, and how gift card promotions can be a big deal for your business!
The Importance of Keeping Customers Coming Back to Your Business
Retaining a solid group of loyal customers is essential for the success of any business!
Happy customers that are loyal to a business come from a result of good service and commitment. Image courtesy of The Today Show.
It is crucial to put in the work to attract more customers to your business, but also necessary to keep them coming back. There are a number of ways that any business can do so, but the most important is providing high-quality service. Business owners want to not only retain long-term loyal customers, but also to reach out to new ones as well.
Happy Customers Equals Repeat Purchases and Recommendations
Whether you provide a cosmetic service for either men or women, are a small town farm market, or even if you’re working from out of your own home, there are plenty of reasons to work towards maintaining a loyal customer base. The main goal of building a loyal customer base that continues to come back is so that they make repeat purchases and recommend others to check out your business.
Loyal customers that love your business, the products you sell, or the services you provide will continue to recommend you to their friends, family members, and even strangers. This can help to build a positive brand reputation for your business along with increasing your sales and revenue–which can potentially help you to open more locations, beat the competitors, and even help boost employee morale.
Effective Ways to Keep a Loyal Customer Fanbase
There are a mountain of ways that you can work towards to continue to keep customers coming back–and have ones that remain loyal for years to come. Some of these useful techniques to keep customers making repeat purchases and spreading the word about your business include:
- Provide excellent customer service
- Offer personalized incentives to continue to return
- Ask for honest feedback on new products and services
- Add a loyalty program
- Check-in with them after a service or sale
- Personalized interactions to make them feel valued
- Send thank you notes
- Gift card promotions
As we further dive into the world of owning a business and how to acquire and retain customers, we’ll discuss gift card promotions and how they can be an effective way to keep your loyal fanbase and expand upon it with their help.
How Business Owners Can Use Gift Card Promotions to Keep Loyal Customers (and Gain More)
Offering gift cards for current customers to write a good review of your business can be good for both you and them!
Gift card promotions are a useful business tactic to have loyal customers write good reviews. Image courtesy of LovetoKnow.
Business owners should always consider new ways that they can work towards keeping their customers happy, and to get new ones rolling in. By offering gift card promotions, it can help to expand your business by having loyal customers leave positive feedback on popular review websites, and help speed up the process of bringing a new wave of people in to try out your services or products.
How Do Gift Card Promotions Work?
Think of some of the most loyal customers that you have had since the day you started your business. Once you have a few in mind, you can continue to boost their appreciation of your services and products, plus use their help to expand your business, all with the use of a gift card.
Gift card promotions can help in a number of ways–the main one being that it can help drive business goals into action by increasing revenue and sales, expanding customer loyalty, and having them repeatedly visit. There are a few different ways that you could do this as well:
- Spend money, earn money: A top way to implement gift card promotions is by starting gift card promotion where you encourage customers to spend so much money, and then they can get a gift card back with a specific amount on it. For example, “Spend $50 to get a $10 gift card back” is a popular marketing strategy that helps encourage customers to spend more money.
- Leave a positive review, receive a gift card: Another incredible way that you can help to build your customer base is by offering a gift card promotion that encourages them to leave a positive review. Businesses thrive on receiving feedback–both positive and negative–so that they can continue to do the things that customers do like and work on what needs to be fixed. By encouraging customers to leave a positive review and have them provide proof of their feedback on their next visit, you can activate a gift card that they can use for store credit, Visa, Mastercard, or other highly-regarded retailers.
- Refer a friend, receive a gift card: Instead of leaving a positive review, another quick and efficient method can be if you refer a friend and once they come in and confirm it with the business owner, then you and the friend can receive a gift card. Word of mouth can rapidly boost a business’s reputation as many people are more likely to take positive recommendations from friends and family. This is a quick and efficient method that can help to bring in new customers while also showing how loyal your long-term ones are to help keep your business afloat.
What Kinds of Gift Cards Can Businesses Use as Gift Card Promotions?
Gift card promotions are an incredible way to gain traction in your business. By encouraging customers to come in and spend more money for a gift card back, or by promoting a business using Yelp reviews or word of mouth, it can be an incentive to try out a new business. Your next question may be what kinds of gift cards that business owners can use as promotions, and the answer is it can be a wide variety.
- Visa gift cards: A top choice for many businesses to use as a gift card promotion is a Visa gift card–and why is that? Visa gift cards can be used essentially anywhere that their credit or debit cards are, which could range from gas stations, restaurants, department stores, bookstores–virtually anywhere! Visa gift cards are considered open-loop cards, which allows your customers to choose where they want to use it, when they want to.
- Mastercard gift cards: Just like the Visa gift cards, there are also Mastercard gift cards that make for an incredible option for a promotion to gain more customer acquisition and retention. Anywhere that a Mastercard debit or credit card is accepted, their gift cards can also be used as well, whether it’s at the business you received it from or somewhere else.
- Amazon gift cards: Another top choice for gift cards to use as promotions for your loyal customers are Amazon gift cards. Amazon is popular for a reason–and it is due to its vast selection of products that you can find, its competitive pricing, and its fast shipping. It is also a convenient way of shopping where you can easily look up what you’re looking for on your cell phone, tablet, or computer and place an order in a matter of seconds.
Why Perfect Gift Can Provide the Best Gift Card Experience For Your Business Promotion
Gift card promotions aren’t complete without the help from PerfectGift and their wide selection!
One of the easiest things that you can do for your gift card promotion is to provide an electronic gift card that can digitally be sent to the customer that has spread the word about your business. If you are looking for options on both physical and electronic gift cards that can be sent to your customers, PerfectGift is the best place to look! PerfectGift Corporate can help your business with the use of their gift cards, but knowing how it works beforehand is crucial.
How Does PerfectGift Corporate Work?
It’s important to get familiar with PerfectGift Corporate and all of the benefits that come from using their service as it can really help to boost your sales and company reputation. It’s super easy to send out a gift card to a loyal customer through PerfectGift Corporate with these easy steps:
- Choose a physical or electronic gift card
- Add the amount that you wish to put on it
- Personalize it by choosing a preset design and adding your company logo
- Sent out the same day for a physical card and instantly with an electronic one
- Recipients can use this card like a regular gift card anywhere they go!
Why Choose PerfectGift Corporate For Customer Acquisition and Retention
There are a number of reasons why PerfectGift Corporate is your top choice for customer acquisition and retention with some of the top reasons being the following:
- Our own fulfillment center which allows us to print and ship customized cards same day with next day delivery available
- Google and apple wallet compatible
- Added savings options
- No order limits – no minimum & no maximum number of gifts or purchase value
- Dedicated account manager with 365-day support
- Secure card activations for VISA & Mastercard
- Robust branding with logos on physical & digital cards and packaging
- Access to hundreds of major merchant gift cards with everyday discounts
- International acceptance of VISA & Mastercard
- Multiple VISA & Mastercard card expiration periods of 6, 12, 24, and 36 months (funds never expire)
- Self-serve management of resend, replace, reissue & refund gift cards
- Online access to complete order history including all invoices, order dates, and gift redemption date
- Multiple payment options including check, ACH, wire, RTP & credit card
Boost Customer Acquisition and Retention Using PerfectGift Corporate
Maintaining a business is difficult, but with the help of your loyal customers and spreading the word, they can make all the difference and help to keep sales booming and you busy. It’s important to pay back your customers and take care of them one way or another, and gift card promotions can be the best way to do just that.
From spending money and being a repeat visitor at your business, leaving positive reviews, and even referring their friends and family to you, consider giving back to your customers with PerfectGift Corporate today!
