August 2025 | PerfectGift Experts | 5 minute read
Savvy business owners know that the world is shifting to personalization. Online shoppers are no different, and if you’re interested in increasing your e-commerce conversion rate, personalized gift cards are the way to go. Studies show that personalization can increase revenue 10-30%, because customers feel like they're more than just another sale—and because of that they’re much more likely to be repeat clients. So while gift cards are considered one of the best gifting options, even they can be improved upon. You’re aiming to create a customized experience that goes beyond what customers may expect, and that is exactly how you’re going to increase your brand awareness, get more conversions, and ensure a higher degree of customer loyalty.
We’ll be explaining how to do all that and more including:
Why personalization is so important
Ways gift cards will increase e-commerce conversion rates
Why PerfecGift is the best choice for personalized gift cards
Why personalization is so important
Ways gift cards will increase e-commerce conversion rates
Why PerfecGift is the best choice for personalized gift cards
Why Personalization Matters with Gift Cards
Gift cards always make for great gifts, so make sure you’re also boosting your conversion rates as well with personalized ones!
If you’re interested in increasing your conversation rates, one of the best methods to do just that (and more) is with personalized gift cards. Image courtesy of Debt.com.
As a business owner, you want to make sure that not only are you attracting new customers, increasing conversions, and sales, but you want to make repeat customers. After all, it’s much harder to gain a new customer (not to mention the amount of money you spend to get new customers), but it’s much easier to retain repeat customers. But it’s not as simple as it seems, as there are all kinds of different brands and options vying for their attention and sales dollars. Making the effort to keep customers shows that you value them as more than just a transaction, you see them as a part of your community.
As members of your community, you don’t just hand out any old gift cards, you include personalized gift cards to not only keep your business name in front of them, but show that you’re making the effort and enjoy doing business with them.
And one of the best ways to do just that, is by investing in personalization for gift cards. Studies confirm that personalization is everywhere right now, and customers are looking for brands that offer them something tailored to their interests. They can always choose to go with another brand who offers something similar, which is why you’ve got to make sure you stand out from the crowd. But why is personalization so important? There are a few reasons, including:
Boosts retention. As we mentioned before, you want to go the extra mile to ensure your retention rates are high. Customers who have been pleased with their product/service in the past are much more likely to purchase again. In fact, around 60% of customers who had a good experience become repeat buyers. This not only lowers your upfront marketing costs, but there’s a greater chance it will also increase your referrals. Personalized gift cards encourage more repeat business because it creates a more memorable experience for the customer. When they have a good experience, they’re definitely going to remember it, and they’ll associate your brand with that good experience—ultimately leading to a greater chance of a future purchase.
Builds brand awareness. Companies are always working on building their brand awareness. After all, that’s how you’re going to continue to grow and reach new potential customers. Personalized gift cards are a concrete way to market your brand, without having to invest any additional funds. Having personalized gift cards also ensures that the customer is always reminded of your brand, no matter if it’s an actual physical gift card, or a text/email. It’s visual and helps remind them that they have a gift card to use!
Increases emotional connections. Brand loyalty and customer retention rely on emotional connections. We know that customers have all kinds of options, so what’s going to make them continue to choose your brand over the competition? For one, it’s going the extra mile to make them feel like more than just a transaction. Anything you buy online can feel like a generic purchase, but when you have a personalized gift card to pay for it, the experience changes from something generic to something unique. This is a fantastic way to boost customer loyalty.
How Gift Cards Enhance Conversion Rates
How exactly do gift cards increase your e-commerce conversion rates?
Using personalized gift cards are a great way to boost your conversions, build brand awareness, and keep your customers coming back for more. Image courtesy of Outbrain.
So now we know a little more about some of the benefits of including personalized gift cards in your marketing strategy, it’s time to discuss how exactly you can expect to boost conversion rates from your e-commerce store.
Increase sales and average order value
Because a personalized gift card acts like a mini billboard for your brand, you can expect to not only stay front and center of the minds of customers, but actually see that convert to more conversions and sales. Gift cards always have a set dollar amount, but when customers have a gift card, they view it as having “free money” to spend at your store. This oftentimes leads them to make purchases that are of higher value than what the gift card is actually worth. You want customers to feel like they can treat themselves to something a little above and beyond the amount on the gift card. Personalized gift cards make this possible because the customers feel more of an emotional connection to your brand.
Pro tip: This works especially well with a marketing strategy that includes showing complementary products in addition to what they already have in their cart.
Drive seasonal or sales promotions
You can also use personalized gift cards to your advantage to drive more conversion through seasonal sales or promotions geared toward a specific theme. Having gift cards that reflect limited-edition designs or something seasonal that relates to a holiday (Christmas, Halloween, Valentine’s Day, etc.) can create a sense of urgency with customers. If they have this type of gift card, they are more likely to want to use it for a themed gift or for something that relates to that specific holiday.
Specific sales promotions can also work in this way. If you’re running a certain sale, customers feel more encouraged to use their gift card (that features your brand and logo) or else they feel like they might miss out on something. Urgency works in your favor in this circumstance as well, since customers want to make sure they use their gift card to get the sale price/discount.
Customers are more likely to return
Personalized gift cards build that emotional connection to your brand, which is incredibly important if you want to boost customer loyalty. Making their experience more personalized really gives them a reason to keep coming back to your brand. Customers perceive personalized gift cards as more thoughtful and valuable than just regular generic gift cards. This not only gives them more incentive to use them, it may also increase the amount they spend, as well as how many people they give referrals to.
Gift cards are easy to send
Gift cards are incredibly easy to set up, personalize, and send—and people like to give them as much as they like to receive them. When something is easy to use, customers are going to keep coming back to it for all types of occasions. Personalized gift cards are a great way to promote more frequent purchases, especially if there is a special promotion or there is a seasonal sale going on.
Examples of Successful Implementation
Why Organizations Choose PerfectGift
Get personalized gift cards the easy way!
Now we’re aware of why it’s so important to get on the bandwagon when it comes to personalized gift cards for your e-commerce business, you may be wondering where you can pick them up. Luckily there’s PerfectGift Corporate, which can handle all your orders and print and ship up to 50,000 cards with your name and logo on the same day. Strategic gifting can work in so many different scenarios, and these are just a few:
Recognize your employees. Your employees work hard, and no matter what field you're in or what your business sells, you want to make sure they get rewarded. Using personalized gift cards to recognize employees who go above and beyond and really work hard is a great way to show that you appreciate all their time and effort. Employees who are recognized for their efforts are much more likely to be satisfied at their job, and less likely to leave. You want to make sure that you’re holding on to the employees who know how to get it done, and gift cards are a great way to do that.
Holiday gifts to clients. Gift cards are also a great way to keep your brand in front of past or current clients. Sending a personalized gift card with your brand is a great way to remind them that you’re still ready and available to help meet their needs. This “mini billboard” we mentioned earlier works in exactly this way. They’ll have a physical or virtual gift card just waiting to be used, reminding them of how thoughtful and personalized their experience with your brand was.
Bonuses. Using gift cards for bonuses is another great way to keep your employees feeling appreciated. When employees know that there is a good reward for all their hard work, they won’t mind putting in the extra time and effort to get the job done.
Customer appreciation. Customer appreciation events are another stand out way to keep your brand in front of customers. Sending personalized gift cards to customers shows that you are truly thankful for their past purchase, and are giving them an incentive to purchase again. Seeing your brand and logo will remind them of the good experience they had with purchasing in the past, and encourage them to be repeat customers.
What sets PerfectGift Corporate apart from the rest? There’s actually quite a few perks!
PerfectGift has our own fulfillment center, which allows us to print and ship customized cards same day with next day delivery available. There’s not many others who can say that!
All of the gift cards are Google and apple wallet compatible
Choose between a tri-fold carrier or a greeting card that can be personalized with your logo or reflect seasonal designs
No order limits – no minimum & no maximum number of gifts or purchase value, not to mention you have a dedicated account manager with 365-day support
We offer robust branding with logos on physical & digital cards and packaging
Access to gift cards up to $10,000 / card value
Access to hundreds of major merchant gift cards with everyday discounts
Multiple VISA & Mastercard card expiration periods of 6, 12, 24 and 36 months (funds never expire)
International acceptance of VISA & Mastercard
Secure card activations for VISA & Mastercard
You always have online access to your complete order history including all invoices, order dates, and gift redemption dates. This includes access to a centralized portal that allows you to see all the details relating to each order.
Transparent pricing with no hidden fees or surprises
It’s Easy to Increase E-Commerce Conversion Rates with PerfectGift Corporate
Don’t be left behind when it comes to offering personalized gift cards. PerfectGift Corporate makes it easy to include your brand, logo, a name, and even a message on each card, which gives customers a much more personalized experience. Create meaningful connections with customers, and you’re going to not only see more conversions, but more loyal customers in the future.
