Trying to come up with proper ways to boost prepaid phone sales be like. Image courtesy of: Meming Wiki. 

We know, from a managerial perspective of a prepaid phone company, the benefits to picking prepaid over postpaid plans. With postpaid you’ll be more likely to get all of those fancy bells and whistles of a cell phone plan including but not limited to calls, texts, data, subscription service deals, international and hotspot benefits. But we know that’s not to say that a prepaid plan doesn’t come with its own benefits besides of course, no contracts and paying as you go. There’s a lot more flexibility with a prepaid plan and we think putting that model upfront is a big sales pitch, especially in recent years.

Unfortunately, more and more people are finding themselves having to budget their lives in ways they didn’t have to previously and since having a cell phone is both a  way to stay connected and honestly, a way to enjoy kicking back to relax. People are looking to you as a way to keep that and have a service they can rely on, so use that. Use what makes you different from the “big three” (Verizon, T-Mobile, and AT&T), and other prepaid companies. Let customers know what they are going to get should they sign up and how it could benefit them. 

There’s standard practices on how you can effectively boost sales like:

• Loyalty Programs:

Customer loyalty is how we build better and bigger branding. Those who are with us consistently are both great for our numbers and for building better relationships. A lot of the time loyal customers will review or recommend the service or product to others which leads to more business. These people are great for any small business and having a program that offers exclusive perks, discounts, and rewards to those loyal members will be a most effective business strategy. 

• Charitable Contributions: 

Obviously this one is a no-brainer, everyone has beliefs and causes they fight for. So if you as a company let it be known that you also fight for those beliefs and causes by, say, donating a part of your profits or supporting charities through outlet exposure, you will draw more eyes to your business. Good people want to be a part of a business that does good, it’s that simple.

• Discounts for Long-Term Customers:

Similar to loyalty programs but not quite the same, having discounts set up for those who have a prepaid phone plan that’s long-term is a great way to incentivise longer customer service. This could be through a larger hotspot, a discounted rate, or through more gift card opportunities. 

• New Customer Deals:

You know how a lot of companies will have “new customer deals” where if you sign up you get x% off your first few months, etc. So utilizing this strategy will lead to even more first-time and potential long-term customers. 

• Tailor Incentives to Your Business:

Keep things personal and what we mean by that is, keep your rewards and incentives focused-based on what you already sell. You, in this instance, are a phone company looking to boost your prepaid phone sales and besides using gift cards, which we have already detailed on why it’s effective, you can keep things “cell-phone” based.

Make giveaways a recurrent thing throughout the year during major holidays when people are already ready to spend that extra money. Add an accessory bundle with your most popular phones. Things like this can have a major impact on sales because customers may already be looking for things like this in the first place. 

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