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How Casinos Use Gift Cards to Drive Customer Retention and Spending

Gifts cards can be a simple way to help staff feel more appreciated for their efforts, plus boost engagement!

January 2026 | PerfectGift Experts | 5 minute read

One individual is passing a credit card to another, indicating a payment exchange.

Main image courtesy of iStock.


For many businesses, struggling with retaining and having hard working employees that give it their all each shift can be a struggle. Depending on the type of business you’re running, high turnover rates can be a constant issue, especially with the time and effort that goes into training staff and investing in them. Everyone knows that engaging with your staff is a sure way to help retain them, but knowing the efforts surrounding it and what managers and business owners can do in order to do this is crucial.

Employee wellness and engagement should be at the top of any business owner’s list as it also shows you’re putting in the effort to keep your staff happy, recognizing them for their achievements, and using incentives–such as purchasing and giving them a gift card–to help retain them. Gift cards can be a great option because they are an easy purchase that can hold a lot of meaning, especially if they’re personalized.

Let’s look deeper into why gift cards can be a great initiative to help boost employee wellness and engagement!

Why is Employee Wellness and Engagement Important for Every Business?

It’s crucial to know how simply recognizing the achievements and accomplishments of staff can go a long way!

A diverse group of people clapping and smiling enthusiastically at a conference, celebrating a presentation or speaker.

Encouraging staff and praising them for their efforts can go a long way when it comes to employee wellness and engagement. Image courtesy of People Management.


Every business has its days that are good and bad, but the reason that it continues to successfully run every single day is due to your staff. Your reliable staff come in and give it their all and it’s important to recognize them for all of their efforts no matter the challenges that the day brought. Employee wellness and engagement are important to keep in mind when it comes to running a business and there are many reasons to understand why.

Better Engagement Helps Retain Staff Long-Term

The number one reason that engagement is so important for any business is that it helps to retain staff long-term. There are many jobs that have a high turnover rate for a number of reasons, but the list includes everything from the retail, restaurant, hotel, customer service, warehouse, and tech positions. By coming up with ways to engage with your staff–especially in these high turnover positions–it can ultimately help to increase the job satisfaction for many employees and encourage them to stay longer, especially if there is a good team of managers and coworkers supporting them.

Boost Productivity and Profit

Another reason why better employee engagement helps staff long-term is that it can boost productivity and overall profit of the business. By fostering innovation, motivation, and ownership, it can in-turn help to boost productivity in staff because it helps give them a sense of purpose and gives them value and meaning in their job and what they put into it. Engaged staff want to go the distance, provide better customer experiences, and can provide creative solutions to help boost business and profit. It can also help reduce costs to putting ads up to hire new staff and for training, helping businesses to save money. 

Reduces Stress and Burnout

One of the biggest reasons why many people will leave a job is due to a high amount of stress and burnout. This could be due to a heavy workload, a poor work/life balance, toxic workplace environments, no recognition or appreciation, and even unclear roles. This will in turn reduce productivity, effort, and negative attitudes while at work. It’s important to recognize all of the hard work your employees do on a daily basis and give them verbal feedback to reflect those accomplishments. A simple “great job today” can go a long way compared to not saying anything at all.

Provides a Stronger Brand for a Business

There are many pages of reviews for companies from previous staff themselves where they can provide an insight into how it is to work there. Many disgruntled ex-staff can go on there and discuss their issues with a business, which in return makes it look like a bad idea to apply for a job there. To avoid this issue, increasing employee wellness using engagement initiatives is crucial to not only make a business look better by building a stronger brand, but also to have staff have a good experience dedicating their time and efforts into their position there. 

How Gift Cards Can Increase Employee Wellness and Engagement

Gift cards can be a great way to incentivize staff to boost productivity and increase overall job satisfaction!

Multiple Starbucks gift cards showcased on a display rack in a retail environment.

Giving staff members gift cards can be a great way to boost employee wellness and engagement, plus show your appreciation for their hard work. Image courtesy of Appfront.


There are many ways to show appreciation to your staff for all of their accomplishments, achievements, and even recognizing them after a busy or difficult shift. If you’re looking for a way to boost employee wellness and engagement initiatives, gift cards can be a great way to do so as they’re a simple, yet effective form of recognition that staff will appreciate.

Why Gift Cards and What Makes Them a Top Initiative for Employee Engagement?

Gift cards have been around for a long time and they have evolved drastically. Not only can you get a gift card for any type of business, add a specific amount to it, and give it as a gift, but there are also many digital options that make it easier to personalize and add a special touch to it. Gift cards are often seen as a “last-minute” option when it comes to gift giving, but this has proven to be false with new personalization options. 

Personalized gift cards can make for a great gift–especially one to give to staff members. These gift cards are typically bought online and can be sent out digitally via email or text message to a recipient where you can customize anything from the merchant, amount, add a picture or video, and include a thoughtful message that adds a personalized touch that anyone would appreciate.

When it comes to giving something to your staff, gift cards make the top of the list because they offer flexibility to let them choose how they want to spend the money. Plus it provides instant gratification that can quickly boost morale, make staff work harder, and help retain and keep them satisfied in their current position.

A Convenient Option That is Better Than Cash

Another great reason why gift cards make for some of the best employee initiatives is due to the fact that they’re a much more convenient option on both the buyer’s end and the recipient’s. Many gift cards can be bought digitally now and you can easily send them to someone via email or text message–which makes it perfect for both in-person and remote teams.

More Appreciated Than Company Gear or “Swag”

Many businesses for staff work anniversaries or as a company Christmas gift want to give their employees gear or “swag” that they can wear to represent the company that they work for, but this doesn’t make the best gift. While having a couple company hoodies, hats, or shirts is one thing, it being the only type of gift that you receive can be a little discouraging, as it can be seen as impersonal and a less genuine gift. Instead of unwanted company merchandise, a gift card can be the next best option that allows staff to be able to use it where and when they please. 

Timeliness is What Makes Gift Cards a Great Option

Let’s say that you have a staff member that goes above and beyond to help out a customer that is having an issue, or thrusting their way into an issue and tackling it head on–this is something worth recognizing and appreciating! It’s important to recognize your staff for a job well-done and gift cards can be a top option because of their timeliness. Gift cards can be purchased and redeemed at any point throughout the day, especially digital ones. Purchasing a digital gift card can happen in a matter of seconds and at the end of your staff member’s shift who put in the extra effort, you can purchase and send a digital gift card to them to show that you appreciate their hard work instantly. 

PerfectGift Corporate Gift Cards Make For One of the Best Options to Surprise Staff With

Learning about the benefits of PerfectGift can help to up the game for staff appreciation gifts!

Now that you understand all of the benefits of getting a gift card for your staff members as a way of appreciating their efforts while on the clock, you may be wondering what type of gift card to get next. There are many different options to choose from, but the PerfectGift Corporate gift card is the best way to give a customized gift to your employees and give them some freedom to choose how to spend it.

PerfectGift Corporate: What You Need to Know About This Gift Card

Ensuring that your employees are content with their job by boosting both wellness and engagement is crucial for any kind of business. If you’re looking to pay your employees back with a unique gift that makes them feel recognized and appreciated, then a PerfectGift Corporate gift card is the best option.


PerfectGift Corporate gift cards help make sending out gift cards easier to staff because it allows companies to choose one of any merchant and send either a physical or digital option with many personalization add-ons to choose from. From adding the company logo on the gift card, adding a picture with you and your staff members, or simply writing out a message of appreciation, PerfectGift Corporate gift cards make for the perfect gift every time and can help to boost employee wellness and engagement initiatives. 

What Makes PerfectGift Corporate the Best Go-To Option?

PerfectGift Corporate is a popular gift card to give to your staff to celebrate achievements, recognize employees for their hard work, and even to boost wellness and engagement. Here are some of the best reasons to purchase PerfectGift Corporate gift cards for your staff:

  1. Offer own fulfillment center which allows them to print and ship customized cards same day with next day delivery available
  2. Google and apple wallet compatible
  3. Added savings options
  4. Product options with access to funds of unclaimed gifts
  5. No order limits, no minimum, and no maximum number of gifts or purchase value
  6. Dedicated account manager with 365-day support
  7. Secure card activations for VISA & Mastercard
  8. Robust branding with logos on physical & digital cards and packaging
  9. Access to gift cards up to $10,000 / card value
  10. Access to hundreds of major merchant gift cards with everyday discounts
  11. International acceptance of VISA & Mastercard
  12. Multiple VISA & Mastercard card expiration periods of 6, 12, 24 and 36 months (funds never expire)
  13. Robust ordering portal (optional API) with full order history
  14. Self-serve management of resend, replace, reissue & refund gift cards
  15. Online access to complete order history including all invoices, order dates, and gift redemption date
  16. Multiple account users managed by permissions can allow/restrict access to custom card designs, order history & more
  17. Multiple payment options including check, ACH, wire, RTP & credit card

Choose PerfectGift Corporate to Increase Both Employee Wellness and Engagement 

Coming up with different methods on how to boost employee engagement and wellness can be tricky, but personalized gift cards can be a great way to make staff feel appreciated. If you want to boost productivity, profit, and keep your staff happy, consider choosing a personalized gift card–specifically PerfectGift Corporate–to help your business!