July 2025 | PerfectGift Experts | 5 Minute read
With the 4th of July just around the corner, many companies are asking the same question: how can we make the most of this moment to show appreciation in a meaningful way? Independence Day isn’t just a national celebration—it’s a cultural touchstone that brings people together around shared values, relaxation, and celebration. For businesses, it’s also a unique opportunity to foster deeper relationships with employees, clients, and partners. One of the most impactful tools for doing that? Gift cards.
With PerfectGift’s easy-to-use platform, sending thoughtful, customizable gift cards has never been simpler—helping you create connection and gratitude that truly lasts.
Why Gift Cards Still Win in the Corporate World
The numbers don’t lie—gift cards continue to dominate the corporate gifting space. According to MarketWatch, gift cards represent the most common gifting solution in the U.S., accounting for an estimated 37% of corporate gifts, totaling nearly $90 billion annually in business-related gift card spend. Why the enduring popularity? It comes down to flexibility, simplicity, and relevance. According to Coresight Research, companies spend more on average per gift card than on traditional gifts, underscoring the perceived value these cards carry.
As organizations continue to embrace hybrid and remote work models, gift cards also solve for scale and speed. They’re easy to deliver—especially digitally—and they create moments of delight wherever your teams or clients happen to be. According to gifting platforms like Sendoso and Snappy Gifts, this makes gift cards a low-effort, high-impact way to say, “We appreciate you.”
Gifting That Matches the Moment
So, how can companies tap into the spirit of Independence Day with their gifting? Start by aligning the experience with how people actually celebrate. According to the National Retail Federation, more than 65% of Americans plan to grill or attend a cookout on July 4th. It’s also a major moment for movie releases, summer travel, and outdoor leisure. When you consider the types of experiences your audience is likely enjoying over the long weekend, your gift card choices can become more thoughtful and intentional.
Here are five timely gift card ideas to match every type of July 4th celebration:
- For the Grill Master- Home Depot or Lowe’s gift cards are ideal for those planning a backyard BBQ. From charcoal to grill upgrades, these retailers help bring any cookout vision to life, according to the National Confectioners Association and NRF.
- For the Movie Buff- Summer blockbusters are a 4th of July tradition. A Fandango or AMC Theatres gift card is a thoughtful way to encourage downtime and entertainment during the long weekend.
- For the Poolside Relaxer- Target or Amazon gift cards give recipients the freedom to stock up on sunscreen, pool floats, cold drinks, or even a new pair of sunglasses—whatever they need for a perfect day off.
- For the Sparkler Fan- Those planning festive get-togethers will appreciate a Walmart or CVS gift card to help cover party supplies, last-minute decorations, and of course, sparklers.
- For the Experience Seeker- Not everyone celebrates the same way. According to Visa and Mastercard, Visa®, Mastercard®, or Perfect Gift prepaid cards offer the ultimate flexibility—letting recipients choose exactly how they want to enjoy the holiday.
These options are not only relevant and well-received but also easy to send—making them ideal for time-strapped teams looking to execute thoughtful gifting at scale with PerfectGift’s seamless solutions.
The Business Case for Seasonal Gifting
Beyond the holiday spirit, seasonal gifting—especially for summer events like the 4th of July—can actually drive business results. For internal teams, it’s a proven morale booster. According to a Coresight Research report, over 60% of companies have increased their gifting budgets in recent years to help build culture, improve retention, and keep remote employees engaged. When done well, gifting is more than a gesture—it’s a strategy.
Externally, it’s a relationship builder. A well-timed gift can keep your brand top-of-mind with clients, re-engage dormant accounts, or even accelerate deal cycles. And with economic uncertainty still shaping business decisions, gift cards offer a cost-efficient way to maintain goodwill and reinforce your company’s values.
It’s worth noting that timing matters. The majority of consumers begin their July 4th shopping at least a week before the holiday, and many are navigating tighter budgets this year. A gift that arrives in time to actually be used over the long weekend—whether that’s for party planning, travel, or self-care—will carry even more weight.
Make It Seamless, Make It Meaningful
If you’re considering launching a 4th of July gifting campaign, it doesn’t have to be complicated. The right gifting partner or platform can help you send personalized gift cards at scale—whether you’re recognizing your entire workforce or sending a thank-you to your top customers. Some platforms even offer branded experiences, delivery tracking, and recipient choice—all while integrating with the systems you already use.
And while gift cards are inherently flexible, adding a human touch makes all the difference. A short message of appreciation or a themed email wrapper goes a long way in making recipients feel valued.
What This Means for Your Business
At its core, Independence Day is about celebrating freedom, connection, and the people who make our lives meaningful. As a business, you can be part of that story. By offering gifts that align with your audience’s holiday experience—and delivering them with thoughtfulness and ease through PerfectGift—you’ll create moments that last well beyond the fireworks.
Whether you're recognizing hard work, saying thank you, or simply joining in the seasonal spirit, curated gift cards from Perfect Gift can make this 4th of July a celebration to remember.
