Quick answer: Order from a direct gift-card issuer that verifies your business, which is what lets your brand appear on a Visa or Mastercard card. Retail racks and standard consumer custom cards can't do that. PerfectGift offers two levels of customization — co-branded (your logo on a preset design) and fully custom (edge-to-edge) — both free, in physical or digital form, at any volume. Ready to design one? Start at perfectgift.com/corporate.
To get custom gift cards for your business, you order them from a direct gift-card issuer that verifies your business, which is what lets your brand appear on a Visa or Mastercard card. Retail racks and standard consumer custom cards can't do that. PerfectGift offers two levels of customization on Visa and Mastercard cards: co-branded (your logo added to a clean PerfectGift design) and fully custom (an edge-to-edge design of your own), both at no extra charge, in physical or digital form, at any volume.
A standard consumer custom Visa card (the kind you personalize at retail) lets you add a photo, but not a company logo or any organization's name. Card networks restrict org branding to verified businesses. A corporate issuer clears that by verifying your business first, which is what lets your brand appear on the card.
Co-branded vs. fully custom: what you can put on the card
Both options start from the same place (your brand on a Visa or Mastercard) and differ in how much of the card is yours:
- Co-branded card. Your logo, plus an optional photo, added to a clean preset design. The fastest route to a card that looks like it came from you.
- Fully custom (edge-to-edge) card. A complete design of your own, corner to corner, the way your creative team would build it.
- Personalization on either. Add a recipient name and a custom message to every card, at scale, so a bulk run still feels personal.
Physical cards arrive in a tri-fold carrier (included free), and you can add a branded or fully custom greeting card if you want the full presentation.
The design rules (so your artwork gets approved the first time)
Card-network branding has real specifications. Knowing them up front saves a rejected proof.
Some content is off-limits, including:
- Competitor names or logos
- Off-brand or external advertising
- Telephone numbers
- Unaffiliated trademarks
- Alcohol, tobacco, gambling, or firearm brands
- Unapproved celebrity references
- Obscene or violent content
Consumer custom Visa vs. business co-branded: why the logo matters
| Consumer custom Visa (retail/personal) | Business co-branded (PerfectGift) | |
|---|---|---|
| Add a photo | Yes | Yes |
| Add a company logo / org name | No (not permitted) | Yes (business verified via KYB) |
| Edge-to-edge custom design | Rare | Yes |
| Recipient name + message per card | Limited | Yes, at scale |
| Buy in bulk | No | Yes |
| Tri-fold carrier / greeting card | Sometimes | Carriers free; greeting cards available |
| Best for | A personal gift | Employee, client, and incentive programs |
Custom amounts, Mastercard, and delivery
- Custom amounts. Load the denomination you want, rather than being boxed into fixed face values.
- Visa or Mastercard. Both networks are available, so the card spends anywhere that network is accepted.
- Physical or digital. Order branded physical cards, or send branded digital cards by email or text. Physical orders placed before 4pm ET ship the same day from PerfectGift's US fulfillment center.
- No recipient-side fees. In the US, your recipients pay nothing to activate or use the card, and it doesn't lose value sitting unused. A 3% surcharge applies if you pay by credit card.
How much do custom business gift cards cost?
The customization itself is free. Co-branding, edge-to-edge custom designs, and tri-fold carriers are included at no charge. What does carry a cost:
- The card value you load, plus card pricing that scales with your volume, format, and validity term. For a program, you get a quote rather than a fixed shelf price.
- Greeting cards, if you add them: $1.99 per card for a standard design, $2.49 per card for a branded design (with a one-time $250 setup), or a one-time $500 setup for a fully custom greeting card.
- A 3% surcharge if you pay by credit card.
Your recipients pay nothing: in the US there are no activation, usage, or inactivity fees on the card.
How fast can you get custom gift cards?
A custom card adds one step over a plain one. A first order runs through business (KYB) verification and an artwork review before approval. Once your design is approved, digital cards send in minutes, and physical orders placed before 4pm ET ship the same day from PerfectGift's US fulfillment center. Build in a little lead time for that first proof.
How to create a custom business gift card
-
Choose the card and network. A Visa or Mastercard, in physical or digital form.
-
Pick your customization level. Co-branded (your logo on a preset design) or fully custom (edge-to-edge). Add a photo if you want one.
-
Upload artwork to spec. JPG or PNG, 3.5 x 2.24 inches at 600 dpi, logo under 25% of the card and above the PAN.
-
Verify your business. Complete KYB verification, the step that allows your logo on a card. Artwork is then reviewed before approval.
-
Set amounts, quantities, and personalization. Choose denominations, quantity, and any per-card name and message. Small orders are self-serve with no minimum; programs of $10,000+ move to a dedicated corporate path with API access.
-
Send. Ship physical cards (same day before 4pm ET) or deliver digitally in minutes.
Start at perfectgift.com/corporate.
Why businesses use PerfectGift for custom cards
The reason to brand the card at all is that recognition works better when it looks like it came from you. Gift cards are already the most prevalent non-cash reward across corporate incentive and recognition programs, according to the Incentive Research Foundation; putting your brand on the card is what turns a standard reward into recognition that points back to you. With PerfectGift you also get co-branded and edge-to-edge designs at no extra charge, free tri-fold carriers, recipient name and message on every card, same-day US fulfillment, no recipient-side fees, and 24/7/365 US support, across 14,000+ companies. When you want the recipient to pick their own reward, PerfectGift+ adds a choice of 300+ national brands, a swap to Visa or Mastercard, or a Zelle cash-out, all under your branding.
Ready to put your logo on a Visa or Mastercard gift card?
Design Your Custom Card on PerfectGift.com →Frequently asked questions
Yes, through a business issuer that verifies your company. PerfectGift lets you add your logo to a co-branded Visa or Mastercard card, or upload a full edge-to-edge design, at no extra charge. Consumer custom Visa cards allow a photo but not a company logo.
Card networks restrict organization branding (a company name or logo) to verified businesses. A standard consumer custom card only supports a photo. A corporate issuer completes Know Your Business (KYB) verification, which is what allows your logo on the card.
Artwork should be a JPG or PNG at 3.5 x 2.24 inches, 600 dpi. Your logo must be under 25% of the card area and placed above the Primary Account Number. Network-required text is fixed, and every design is reviewed before approval.
Yes. You can choose the denomination rather than being limited to fixed face values.
Yes. Custom and co-branded cards are built for volume. Small orders are self-serve with no minimum; programs of $10,000 or more use a dedicated corporate path.
Both. You can put your brand on a Visa or Mastercard gift card.
Competitor names or logos, off-brand or external advertising, phone numbers, unaffiliated trademarks, alcohol, tobacco, gambling, or firearm brands, unapproved celebrity references, and obscene or violent content are not approved.
The customization is free: co-branding, edge-to-edge design, and carriers are included. You pay for the card value plus volume-based card pricing (quoted for programs), optional greeting cards ($1.99–$2.49 per card, with a one-time $250 or $500 setup for branded or fully custom designs), and a 3% surcharge if paying by credit card. Recipients pay no activation, usage, or inactivity fees in the US.
A first order runs through business (KYB) verification and artwork review before approval. Once approved, digital cards send in minutes and physical orders placed before 4pm ET ship the same day. Allow some lead time for that first proof.
There are no recipient-side activation, usage, or inactivity fees in the US. Co-branding and carriers are free; optional greeting cards and a 3% credit-card surcharge are the main added costs to the buyer.
