Quick answer: You can buy an Ulta Beauty gift card at Ulta.com and in Ulta stores, on Amazon, at Target and Walmart, and on grocery and drugstore gift-card racks. For gifting, a PerfectGift for Ulta Beauty sends by text or email in seconds and lets the recipient keep it as Ulta, switch to another brand, or move the balance to a Visa. For your own use, Ulta.com or the Ulta app is the direct route.

Buying it as a gift vs. for yourself

Buying it as a gift? Beauty is personal, and tastes run specific. A card that arrives fast and gives the recipient room to choose covers you if you're not sure Ulta is their store. Digital delivery also solves the last-minute birthday.
Buying it for yourself? Go direct. Ulta.com, the Ulta app, or a card off the rack gets you a balance to combine with Ultamate Rewards.

Where to buy an Ulta gift card at a glance

Where	Formats	Amounts	Best for
PerfectGift	Digital + physical	$5–$500	Gifting with flexibility to swap or cash out
Ulta.com / app	Digital + physical	$10–$2,000	Buying for yourself + Ultamate Rewards
Ulta stores	Physical	Varies by store	Same-day, in person
Amazon	Digital + physical	$15–$500	Prime users who want fast digital
Target	Digital + physical	$25–$500	In-store rack + RedCard users

The 6 best places to buy an Ulta gift card

1. PerfectGift — best for gifting and flexibility

A PerfectGift for Ulta Beauty starts as an Ulta card, but the recipient isn't locked in. If Ulta is their store, it lands as exactly that. If you weren't sure, they can switch it to another brand, move the balance to a Visa gift card to spend anywhere, send it on with Zelle, or regift it. It sends by text or email in seconds and never expires, which makes it the safe pick when you know someone loves beauty but not which counter they shop.

Pros: recipient can keep it as Ulta, swap brands, or move to Visa; digital delivery in seconds; $5–$500; never expires. Cons: the swap step is the recipient's choice, not yours. Our take: the best gift when beauty is a safe bet but the exact store isn't. Image courtesy of PerfectGift.com.

2. Ulta.com and the Ulta app — best for your own use

Straight from the source. Buy a digital or physical card at Ulta.com, and the digital version can reach an inbox fast. This is the clean route for a self-purchase you'll pair with Ultamate Rewards.

Pros: first-party, digital delivery, ties into your rewards account. Cons: no flexibility if the recipient turns out not to want Ulta. Our take: the right call for yourself or a sure-thing gift.

3. Amazon — best for Prime users

Amazon carries Ulta Beauty gift cards in digital and physical form, and digital can arrive by email quickly.

Pros: fast digital delivery, familiar checkout. Cons: a locked-brand card with no swap; a sale handed to a competitor. Our take: fine for speed, not for flexibility.

4. Target — best for RedCard shoppers

Target stocks Ulta gift cards in store and online, which fits naturally with the Ulta Beauty shops inside many Target locations.

Pros: widely available, clean online flow. Cons: standard locked-brand card. Our take: a solid, easy option.

5. Walmart — best one-stop trip

Walmart sells Ulta cards online and on the in-store rack, so you can add one to a regular run.

Pros: easy in-store pickup, online too. Cons: rack cards can be picked over; no gifting flexibility. Our take: convenient if you're already there.

6. Grocery and drugstore racks — best for last-minute in person

Kroger, Walgreens, CVS, and similar chains carry Ulta cards on the third-party gift-card rack. Availability and denominations vary by location

Pros: everywhere, open late. Cons: stock varies; plastic only; no flexibility. Our take: the backup when you need one in hand tonight.

Match the source to your timeline

Need it in minutes: a digital PerfectGift, Ulta's own digital card, or an Amazon digital card.
Need it today, in hand: an Ulta store, or a grocery/drugstore rack.
Have a few days: any physical card by mail, including a plastic PerfectGift.

Watch out for resale-marketplace "deals"

Resale sites and auction listings advertise discounted Ulta cards, and that's where most gift-card fraud starts. A card sold below face value by an unofficial seller can arrive already emptied. Buy from Ulta directly, a major retailer, or PerfectGift — not a marketplace stranger.

How to redeem an Ulta PerfectGift

A PerfectGift for Ulta Beauty gives the recipient options at redemption:

Use it as Ulta — redeem toward makeup, skincare, haircare, fragrance, and salon services at Ulta.com or in a store.
Swap the brand — switch it to another brand if Ulta isn't their pick.
Move it to a Visa — send the balance to a Visa gift card to spend anywhere.
Zelle or regift — move the money to a bank account via Zelle, or pass the gift along.

The recipient chooses how to redeem it; the giver just sends the card.

The bottom line

For a gift, a PerfectGift for Ulta Beauty covers you if the recipient's taste runs somewhere other than Ulta, and it still arrives in seconds. For yourself, buy direct from Ulta and pair it with rewards. For tonight, a store or a rack works.

More where-to-buy guides: Sephora, Nordstrom, and Macy's.

Frequently asked questions

Where can I buy an Ulta gift card? At Ulta.com and in Ulta stores, on Amazon, at Target and Walmart, on grocery and drugstore gift-card racks, and as a PerfectGift that sends by text or email.

Can I buy an Ulta gift card online? Yes. Ulta.com, Amazon, Target, and Walmart all sell them online, and a digital PerfectGift for Ulta Beauty is delivered by email or text in seconds.

What can you buy with an Ulta gift card? Makeup, skincare, haircare, fragrance, and salon services, from drugstore to prestige brands, online at Ulta.com or in store.

Do Ulta gift cards expire? An Ulta Beauty gift sent through PerfectGift never expires. Terms on cards bought elsewhere vary by seller.

What's the difference between an Ulta gift card and a PerfectGift for Ulta Beauty? A standard Ulta card only works at Ulta. A PerfectGift starts as Ulta but lets the recipient switch brands, move the balance to a Visa, or regift it.

Is it safe to buy discounted Ulta gift cards from resale sites? It's risky. Cards sold below face value by unofficial sellers can arrive with no balance. Buy from Ulta, a major retailer, or PerfectGift instead.